I've decided that in order to create a range I'm going to make my target audience two or three different audiences/markets and specify the location as London.
This way I can create different menus, like a late night menu for tired, busy, business men, and also a takeaway version for them to take out. Maybe another market being the arts etc. This way I am creating a range and products can differ rather than just sticking the content on different products.
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