Logo scamps

 Basically I have intitially been playing around with the letter M and the idea of combining it with a slice of cake. I've taken different typefaces both serif and sans serif and tried out different ideas, more image based than I usually work with. The only thing is I don't want it to look cheap or cheesy and I think this is where some of them are heading.

 

As I was struggling a bit and just redrawing the same ideas I found that I need to make some decisisions clearer in order to move forward. So who I am aiming it at, what I want it to look like and what I don't want it to look like.