Thinking

After the tutorial with Lorenzo which went well it got me thinking more about the actual brand identity. I already knew that it's more than just applying a logo to a business card etc but I need to think out of the box regarding products and ways to create the brand and an experience for customers.

Things that Lorenzo talked about were:
Thinking of the experience/story
Unique things that make up your brand
Personality for a brand
Catergroisation
Themes? Themed areas of cafe/ themed tables
Feel/ ethos
Different menus?
Have fun!

So I've gone back to some research as Lorenzo said the best way to work is to put down everything inyour head, draw it down then when you get stuck or need help go do some research, so I have been taking this apporach and keep dipping back into research.