Ted Baker- intital ideas

The Ted Baker brief is to create promotional matierail and a brand for their new autumn/winter collection. The first thing I did was write down all thoughts in my head and associations I could think of to autumn/winter and also the theme of British.

Looking at my ideas I was keen on the idea on the clocks changing in October, also known as 'fall back' so I started to explore the idea of time and clocks.

I looked at time phrases as well, words and phrases we use in everyday life just to get an idea of possible language I could use.