I made this mock up of a mail shot today, we initially wanted to fold the paper around a sample book with random folds and screen print or place a sticker on top, however when I tried this the folds didn't really fold well into the shape that I intended. I then tried one of these 'fortune tellers' and screen printed the tag line on the back. The address is on the front and I have proposed that when it folds out it folds out to the folded poster.
Using black and white keeps within the Fedrigoni brief guidelines for packaging so hopefully it looks quite smart and appealing to the target audience.
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