Typeface options

To begin with we decided that we wanted or needed our typeface to be represent creativity, quality and fun, quite a diverse mix of words but we decided that this is what the company and audience is about.

First of all we looked at Sans Serif and really liked this Champagnes and limousines typeface, it looks quite elegant without being serif and is quite light in weight which I think adds to this.

We weren't sure if we like this Arual one because some of the letters didn't fit in or weren't actually letters like the M in lowercase, we tried the sentence all uppercase and we found that the A's were different, I quite liked them because they work well with our theme of paper and folds etc but this may not come across in.

Looking through different fonts on InDesign we decided that a serif typeface would be more appropriate because overall it would look more quality and sophisticated and professional. We liked Rockwell, which is bottom of this list above, after trying it in different cases we preferred the whole word in lower case but are not sure because it's not grammatically correct whether it matters or not, we don't think so and much prefer it like this.