Rationale and pitch

We used this rationale sheet for our initial pitch to the group, the response we got back was:
Is our idea going to fit the audience?
What would our specified audience use the paper for?
Where would the context of our campaign be?
Should we change our audience/ be more specific?
Which paper range are we using?

After a think we revisited our audience and decided that we wanted to narrow down the term 'global business with high demands' to people who would regularly use the paper and therefore decided it would be printers and designers. Therefore we can target them in a creative way with our campaign rather than having irrelevant work for fashion labels and boutiques.We therefore decided that our posters would exist in places like art supply stores, libraries, galleries, gallery shops. We're still waiting on the paper samples to arrive for Fedrigoni making it difficult for us to decided on a range.