YCN

Our collaborative poster to represent us

We based our poster on an InDesign screen layout on a mac with the adobe icons at the bottom and all of the specific parts of the InDesign software. Where the type tool option is we placed our skills and attributes in here as if it was part of the menu. InDesign was chosen because we are both type based with an interest with layout etc.

These are some of our initial ideas,, basically we want to represent paper as interesting and interactive.
Ideas include folding paper into letter shapes and doing stop motion animation on it to spell company name or paper range name. Using paper to create 3d letters. Different crafting and print process like screen printing small sentences onto the paper. Laser cutting type out of cards, embossing the quotes or sentences. Creating interactive elements, pop up, cellophane, moving panels. Swatch book to mail out to customers, small book publication to advertise previous work and all the possibilities with paper. Shred loads of multi coloured paper then move out the letters to spell company name  or paper range.

Mediums of creating our marketing campaign:

• Web banner or possible stop motion or some kind of animation which would show on the side of webpages as an advertisement.
• Poster campaign
• Mail shot
• A small publication of what can be done with the paper
• An info pack, swatch book with interactive samples of the range
• In the back of the publication will be a CD with an animation/video included