The front is just a basic swatch with little type on it just the logo and the number of the flavour like you would get on a paint swatch.
To create the colour swatches I wanted to keep the colours of each reasonably similar like you would expect in a real paint swatch, a range of similar colours but I also wanted the colours to stand out and make the range look attractive. So when it came to the chilli flavour etc I steered the colours towards reds to add some change rather than just greens.
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