In context

I want to be able to represent the campaign in context. I think the best location in which you would find this would be in supermarkets.

I want to suggest hanging signs, aisle signs, A boards and taster stations for in and around the store.

I  found some supermarket images and tried to apply my swatch poster design where I could.

 I think this image would work well if it were in an ailse of a supermarket next to the sauces etc where the Salad Cream would be found. It would emphasise the campaign and make people aware.

My photoshop skills aren't too advanced but I have managed to mock these images up on existing photos as if they were placed around store.

Taste testing

I wanted to keep the paint theme strong and keep it through all of my products. I thought about the paint products which I could incororate into my campaign at the start and one of them was a paint palette.

I also thought about an aiesel and using this as like an A-board to showcase my poster next to a taster stand.

I thought that I could use the paint palette as part of a taster station like you get in a supermarket. The palette could have all of the Salad Cream flavours on it for people to try out with different food, sandwhiches, toast, pasta etc.

I don't like how these photos turned out. I think it would have been better if I had an actual dollop of the Salad Cream in each flavour so it looks more like a pain palette and so people could see the consitency and the colour of the different flavours. I also could have used to different foods as I am trying to encourage people to try different things and a sandwich is a bit obvious.

Web page

As well as printed material I thought it would be necessary to create a webpage for the campaign which would give details about it.

I wanted the webpage to not be too dis-similar to the original Heinz page and so looked at what elements I could use or keep similar. I decided on keeping the menu along the top with drop down menus.

I decided that to keep this similar I could use the drop down menu in the form of a drop down swatch so that the theme is continued and also similar to the Heinz style webpage. I want to make it more exciting and welcoming though for a younger audience but not look childish. I think by using the colours I have used in the swatch booklets I can create this.

I've experimented with different colour backgrounds and type sizes and images for the webpage. I have decided on a white background as I think the colour menu are enough colour and I don't want to make it look too busy and too childish.

Swatch poster

Carrying on the swatch idea I thought I could make large scale swatch posters to be hung around in supermarkets to advertise the new campaign.

I used the 5 colours for the 5 flavours and have experimented with arrangement of type etc and layout of colour.

I decided on a this layout with all of the campaign info at the bottom so that it represents a colour swatch as best as possible. I gave the names numbers like a real paint swatch would have a code.

Pinned swatches

I want to fasten them in pages of three but worried I may ruin them if I put something through them to keep them together. I could tie them with some kind of string-ribbon or pin them with a split pin I'm just not sure if the gold pin would look odd.

I ended up pinning them with a split pin, they do look a bit large for the size of th swatches and would have liked to use something smaller but this was most accessible in the time I had and keeps them together without causing any mess apart from on the back where you can see that the pin is split. 

Swatches

I took the 5 colours from the range of flavours I came up with and made a swatch for each, each swatch using a recipe for a different flavour Salad Cream.

The front is just  a basic swatch with little type on it just the logo and the number of the flavour like you would get on a paint swatch.

 To create the colour swatches I wanted to keep the colours of each reasonably similar like you would expect in a real paint swatch, a range of similar colours but I also wanted the colours to stand out and make the range look attractive. So when it came to the chilli flavour etc I steered the colours towards reds to add some change rather than just greens.

I printed the swatches on matt stock downstairs and am really happy with the way it has absorbed the colours I think they work well as a range and make the brand appealing.

Swatches

I wanted to incorporate the idea of the colour swatch into my design somewhere. I thought of different ways I could use the paint swatch as a visual and came up with the idea of recipe booklets.

As my concept is based on Mixing it up and trying different things I thought that giving people recipes to try would be benificial. Although they are available on the website not everyone will look their and so if they were available in supermarkets etc then more people might try them.

Labels

I eventually mamaged to find some paint tins which were perfect sizes I could only find really tiny or large ones before.

I printed the labels on the thin matt stock, it think it absorbs the colours really well. I think they work well as a range together because they relate to the original Salad Cream colours but are a bit more bright and exciting. The only issue I have is that the two shades of yellow may look too similar but the names on them differentiate them.

I set them up together and photographed them in a range and at different angles etc. I really like the perspective ones with the tins in a line showing all of the flavours.

The photos from above didn't work very well beause of the surface of the tin they just caught the reflection from the flash and the light. The images from straight on look better.