Problems

When it came to printing we had some issues with pagenation because we hadn't completely finished the pages and so missed some out. This meant the pages were'nt printing correctly and so we had to sort it out and finish it and ensure all pages were in the correct place.

We create a mini book to get the page numbering correct and lay it out how we want it

 These were the first pages which printed inccorrectly, some of them printed 2 pages ontop of each other so we had to start again and some printed on the wrong side accoding to our mini booklet.

Cover

We wanted the covers to mainly be text based, I used the definitions of illusion to create the copy of this cover. I tried it just text and then also tried using an image from the publication but changing the oppacity of it behind the text so that it isn't the main focus. I used the same green as throughout the publication.


I much prefer the cover with the image behind it I think it looks more appealing but isn't too obvious who it's  about

My layouts

These were my finished layouts to add to the publication for Dynamo and Houdin.

We then calcuated the pages and how it would print and realised we were missing some pages, I also created the contents page and added some image pages for the magicians. 

Daize Shop window

I was struggling with the design of the shop window and vectorising it. I wanted to vectorise it rather than use an existing photo so that I can start from scrath and make it all my own rather than tweaking bit of an exisitng shop window.

I have the basic shell

 I've added the gradient to the backgroud and in the foreground placed three hanging banners which showcase the tag line and the fact that it is an Autumn/ Winter Collection.

 I have made the Daize logo quite large in the corner to make an impact on customers passing by. I think the three banners could be more high impact but with the coloured background I didn't want it to be too overpowering and too busy.

In context

I want to be able to represent the campaign in context. I think the best location in which you would find this would be in supermarkets.

I want to suggest hanging signs, aisle signs, A boards and taster stations for in and around the store.

I  found some supermarket images and tried to apply my swatch poster design where I could.

 I think this image would work well if it were in an ailse of a supermarket next to the sauces etc where the Salad Cream would be found. It would emphasise the campaign and make people aware.

My photoshop skills aren't too advanced but I have managed to mock these images up on existing photos as if they were placed around store.

Taste testing

I wanted to keep the paint theme strong and keep it through all of my products. I thought about the paint products which I could incororate into my campaign at the start and one of them was a paint palette.

I also thought about an aiesel and using this as like an A-board to showcase my poster next to a taster stand.

I thought that I could use the paint palette as part of a taster station like you get in a supermarket. The palette could have all of the Salad Cream flavours on it for people to try out with different food, sandwhiches, toast, pasta etc.

I don't like how these photos turned out. I think it would have been better if I had an actual dollop of the Salad Cream in each flavour so it looks more like a pain palette and so people could see the consitency and the colour of the different flavours. I also could have used to different foods as I am trying to encourage people to try different things and a sandwich is a bit obvious.

Web page

As well as printed material I thought it would be necessary to create a webpage for the campaign which would give details about it.

I wanted the webpage to not be too dis-similar to the original Heinz page and so looked at what elements I could use or keep similar. I decided on keeping the menu along the top with drop down menus.

I decided that to keep this similar I could use the drop down menu in the form of a drop down swatch so that the theme is continued and also similar to the Heinz style webpage. I want to make it more exciting and welcoming though for a younger audience but not look childish. I think by using the colours I have used in the swatch booklets I can create this.

I've experimented with different colour backgrounds and type sizes and images for the webpage. I have decided on a white background as I think the colour menu are enough colour and I don't want to make it look too busy and too childish.